THE ACADEMY BY EYDEN HOUSE
AMBITION · STANDARDS · AUTONOMY
THE ACADEMY BY
EYDEN HOUSE
EYDEN HOUSE
For experienced musicians ready to build the business around the career they’ve already created.
LIVE WITH INTENTION.
CREATE WITH PURPOSE.
LIVE WITH INTENTION.
CREATE WITH PURPOSE.
D O E S T H I S F E E L F A M I L I A R ?
MORE FREEDOM. MORE STABILITY. MORE CHOICE.
You’re already exceptional at what you do.
You’ve trained.
You’ve built a career.
You’ve said yes to the gigs, sessions, projects and opportunities.
But perhaps your income still feels unpredictable.
Or perhaps you’re earning well — but you have to keep working to keep earning.
Because musicians are taught how to master their craft.
They’re rarely taught how to build the business around it.
D O E S T H I S F E E L F A M I L I A R ?
1
Income changes
every month
2
You feel pressure
to say yes
3
You're reacting
instead of leading
4
Your career depends on
constantly being hired
W O R K H A R D E R
↓
G E T T I R E D
↓
I N C O M E S T I L L I N C O N S I S T E N T
↓
R E P E A T.
BUILT SPECIFICALLY FOR MUSICIANS
Most business advice wasn't built for creative careers.
I understand:
✓ Feast-or-famine income
✓ The pressure to say yes to everything
✓ Living from opportunity to opportunity
✓ Constantly performing, teaching and surviving
Eyden House was created to change that.
WHAT IS EYDEN HOUSE ?
The Academy is a six-month mentorship and implementation programme for experienced musicians who want to build more autonomy, structure and consistent income around their skills and experience.
Eyden House is a six-month strategy and implementation transformation for experience musicians who want to build more predictable income, freedom and choice around their skills and expertise.
This isn't about simply finding more work.
It's about putting the commercial structure around your music career so it supports the life you want to live.
WE BUILD THE INFRASTRUCTURE FOR YOU
I understand:
✓ Feast-or-famine income
✓ The pressure to say yes to everything
✓ Living from opportunity to opportunity
✓ Constantly performing, teaching and surviving
Most musicians spend their careers reacting to opportunities.
Most business advice wasn't built for creative careers.
We help you build a business that creates them.
The Academy by Eyden House was created to change that.
Instead of feeling stuck or chasing more work...
we build something entirely different.
Everything inside your career
should work together,
not compete for your attention.
The outcome isn't just a better business.
It's a different way of living.
◉ Business Strategy
A clear direction for your career.
◉ Your Marketing assets done for you with a professional online presence.
◉ Your Marketing assets done for you with a professional online presence.
◉ Signature Programme
A scalable asset built around your expertise.
◉ Professional website
A home for your business, not just your biography.
◉ Customer Journey
A clear path from interest to enrollment.
◉ Recurring Revenue
Income designed to grow with you.
◉ Business Strategy
A clear direction for your career.
◉ Professional website
A home for your current business, not just your past biography.
◉ Your Marketing assets done for you with a professional online presence.
◉ Customer Journey
A clear path from interest to enrollment.
◉ A scalable asset built around your expertise.
◉ Recurring Revenue
Income designed to grow with you.
◉ Your Marketing assets done for you with a professional online presence.
◉ Business Strategy
A clear direction for your career.
◉ Professional Website
A home for your business, not just your biography.
◉ Your Marketing assets done for you with a professional online presence.
◉ Customer Journey
A clear path from interest to enrollment.
◉ Signature Programme
A scalable asset built around your expertise.
◉ Recurring Revenue
Income designed to grow with you.
◉ Your Marketing assets done for you with a professional online presence.
THIS ISN'T ABOUT GETTING MORE GIGS
It's about creating more freedom
1
Freedom to choose
Work with the right people for you
2
Freedom to earn consistently
Income that isn't dependent on performing
3
Freedom to build something you own
A business designed around your talent
READY TO BUILD A MUSIC CAREER THAT'S
STRUCTURED LIKE A BUSINESS?
HERE'S WHAT YOU GET
Strategic 1:1 Monthly Call
Personalised support to help you make confident decisions, refine opportunities and build a career aligned with your ambitions.
Community to nework with like minded
musicians
Connect with other musicians and get feedback, ideas and support as you build with us.
Live Zoom Training Sessions
Regular Zoom sessions with practical training in marketing and sales. (recorded to watch after)
Private Messenger Support
Daily access to feedback, guidance, collaboration, and support from Sarah and other musicians inside the portal.
Resources to keep
Templates, prompts and resources to help you build, sell and grow.
The Green Room
Tools and practices designed to help you navigate overwhelm, creative blocks, self-doubt, and the emotional side of growth as a musician.
FEDERICA: Singer & Actress
Built: Online vocal programme 'BELTOSOP'
Result: Got a role in Phantom of the Opera and turned one idea into a successful online vocal programme - built audience by going viral and created consistent £10K months.
JEFF: Choral Director
Built: Expanded Choral events company and added a membership model - THEY SHALL LAUGH AND SING
Result: Scaled annual revenue from £40K to £200K while creating a membership that now covers his mortgage.
WHAT MUSICIANS HAVE BUILT
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JULIE Opera singer & qualified hypnotherapist
Built: A one to one hypnotherapy for performance programme - And now has multiple progs combining vocal technique, performance coaching and mindset
Result: Made her investment back in just a few weeks and now has £10K months, and has since become a published author and speaker.
PHILLIPA - Singer & Guitarist
Built: One to one singing and guitar programme - THE SINGING GUITARISTS
Result: Made 4K in the first few months and now has recurring revenue
LYDIA: Piano Instructor
Built: 1:1 piano prog for adults and a piano studio in the Cotswolds. UK. THE COTSWOLDS PIANO STUDIO
Result: Increased her income, has more time for her kids and restructured her teaching by creating her own piano studio
FEDERICA - Singer & Actress
Built: Online vocal programme 'BELTOSOP'
Result: Got a role in Phantom of the Opera and turned one idea into a successful online vocal programme - built audience by going viral and created consistent £10K months.
PHILLIPA: Singer & Guitarist
Built: One to one singing and guitar programme - THE SINGING GUITARISTS
Result: Made 4K in the first few months and now has recurring revenue
BONUSES
The Artist AI Prompt Library
AI prompts to explore new ideas, opportunities and ways to grow your income.
Bank of AI prompts to help you plan your offer, name your service, write your bio, create taglines, map out content ideas and actually explain what you do.
Your Project Board
A simple structure to organise the process without burning out batching content, staying focused, and staying visible consistently, even while still working as a musician.
See what we’re building, what’s next and anything we need from you — all in one place.
50% Off Eyden House Events
50% off all private Eyden House client events throughout the year time in the room with other musicians building something meaningful, having honest conversations with people who genuinely get the path you're on.
You’ll get 50% off all private Eyden House client events throughout the year.
A chance to be in the room with other musicians building something meaningful around their work, having honest conversations, sharing ideas, and connecting with people who genuinely get the path you’re on.
"You are a gift and have given me a sense of self-belief I’ve not experienced for decades"
"You have changed my life. My VIP membership now pays for my mortgage. Thank you, thank you!"
★★★★★
Careers transformed. Businesses built.
WHY THIS WORKS
This works because it’s built by someone who understands both the music industry and online business.
The founder of Eyden House, Sarah Eyden, has been working as a professional musician at the highest level for decades, while also building online income streams with £350K in personal and client sales since 2021 - all while helping musicians rethink how they earn and how they think about money.
The goal is not to turn musicians into influencers or salespeople.
The goal is to help talented people create more ownership, stability and choice in their careers. This is strategy, positioning and implementation designed specifically for musicians.
This works because it’s built by someone who understands both the music industry and online business.
The founder of Eyden House, Sarah Eyden, has been working as a professional musician at the highest level for decades, while also building online income streams with £350K in personal and client sales since 2021 - all while helping musicians rethink how they earn and how they think about money.
The goal is not to turn musicians into influencers or salespeople.
The goal is to help talented people create more ownership, stability and choice in their careers. This is strategy, positioning and implementation designed specifically for musicians.
WHY THIS WORKS
Built by someone who understands both the music industry and online business.
Sarah Eyden has worked as a professional musician for decades, while building £350K in personal and client sales since 2021 — helping musicians rethink how they earn.
The goal isn't to turn musicians into influencers or salespeople. It's to help talented people create more ownership, stability and choice in their careers.
A fully realised offer built around your skills, creativity, and experience — including all your marketing assets. Most musicians start selling while in the Academy, and it continues to grow with you.
You'll leave with a repeatable roadmap for turning your artistry into future income streams, projects, and opportunities for years to come.
Most clients make their investment back before the end of the six months.
This isn't about forcing you into an online "formula." It's about creating something sustainable, profitable, and deeply connected to who you are as a musician.
A fully realised offer built
around your skills, creativity, and experience — including all your marketing assets. Most musicians start selling while in the Academy.
You'll leave with a repeatable roadmap for turning your artistry into future income streams, projects, and opportunities for years to come.
Most clients make their investment back before the end of the six months.
A fully realised offer built around your skills, creativity, and experience - including all your marketing assets. Most musicians start to sell in the first month and it will continue to grow, and evolve with you.
Together, we’ll shape the concept, refine the positioning, build the assets, (Website, landing pages, content templates) online profile positioning, clarify the messaging, and create a foundation you can confidently share with the world. But more importantly, you’ll leave understanding how to build. Not just one offer. Not just one launch. Not just one moment of momentum.
You’ll leave with a repeatable roadmap for turning your ideas, artistry, and knowledge into future income streams, creative projects, experiences, and opportunities for years to come.
Most clients have made their investment back before the end of the six months.
Others have completely pivoted midway through after uncovering a direction that felt far more aligned and gone on to build profitable businesses and bodies of work they genuinely love. Because this isn’t about forcing you into an online “formula” or “proven framework”.
It’s about helping you create something sustainable, profitable, and deeply connected to who you are as a musician.
YOU WILL LEAVE
EYDEN HOUSE WITH
Built by someone who understands both the music industry and online business.
Sarah Eyden has worked as a professional musician for decades, while building £350K in personal and client sales since 2021 — helping musicians rethink how they earn.
The goal isn't to turn musicians into influencers or salespeople. It's to help talented people create more ownership, stability and choice in their careers.
INVESTMENT
£4000 Pay in Full
Save £80
One payment. Full access.
✓ Best value
✓ No monthly payments
✓ Everything included
6 x payments of £680
Spread the investment over six months.
✓ Full access from Day One
✓ Same Academy
✓ Flexible payments
INVESTMENT
£4000 Pay in Full
Save £80
One payment. Full access.
✓ Best value
✓ No monthly payments
✓ Everything included
2 x payments of £2000
Pay £2K to start and don't pay for three months
✓ Full access from Day One
✓ Same Eyden House
✓ Flexible payments
6 x payments of £680
Spread the investment
over six months.
✓ Full access from Day One
✓ Same Eyden House
✓ Flexible payments
